HCP segmentation

What it shows

k-means clustering of synthetic prescribers on volume, growth, and share features, with an adjustable number of clusters, a scatter plot, and segment profiles.

How it maps to my work

Reflects prescriber segmentation by longitudinal prescription behavior (Dcube Analytics) and HCP targeting work in field force strategy (Blue Matter). See Dcube Analytics and Blue Matter Consulting.

Data source

Synthetic data for illustration.